Code of Ethic and Conduct


The trajectory of DUNE BLEUE, since its foundation, has been guided by ethical principles in conducting its business and in the way it relates to its employees, the market, suppliers, customers, and other stakeholders.
The company DUNE BLEUE declares strict adherence to respect for human rights and major standards of labor and environmental protection. We share with our partners and customers the common goal of commitment to high social, ethical, and environmental standards.


Increase relational capital with its most direct stakeholders to maintain the loyalty of end customers to the "DUNE BLEUE" brand and to innovate, ensuring a unique delivery service and increasingly meeting the daily needs of people who wear the socks designed and marketed by the company.

Make "DUNE BLEUE" one of the most prestigious sock brands in the world in each of the most important segments of the market associated with it .

Our values are the cornerstone of our identity and success:

  • Ethics: Adopt and demand ethical behavior in all relationships we establish with our customers, suppliers, partners, and employees.
  • Responsability: Assume a responsible attitude towards the market and employees when defining objectives and accepting commitments.
  • Rigor and Discipline: Applied in daily tasks and in the strategic definition of DUNE BLEUE.
  • Commitment: Demonstrate to our customers that we are a reliable and present partner in all phases and moments of their development.
  • Sobriety and confidentiality: Protecting all data, information, ideas, and projects of our customers.
  • Innovation: Seek to find new procedures and services that can anticipate the needs and difficulties of our customers.


This code of conduct reflects the organizational culture of the company and establishes a set of rules of a moral and professional nature to be observed by the Management of DUNE BLEUE and all employees regarding internal relationships, with colleagues, external relationships with suppliers, partners, public entities, and customers.
The Code of Conduct was developed to share the principles that guide the activity of DUNE BLEUE and the guidelines on ethics and morals that should guide the actions of all employees, including the ability to influence the behavior of third parties, fostering growing relationships of trust.


The following commitments must be fulfilled through this code of conduct:

  • Respect and equal treatment for all workers;
  • Support and protection of international human rights through the creation of ethical working conditions for all workers;
  • Freedom of association and effective recognition of the right to collective bargaining and the right to join unions or other associations linked to the industrial sector;
  • No child labor and excessive overtime;
  • Implementation of appropriate measures regarding safety and health conditions in the workplace;
  • Development and use of technologies and products with better environmental performance.
  • Measures related to the efficient use of resources and a "green chemistry" approach in the use of chemicals.
  • Responsible waste management and a preventive approach to future environmental challenges.
  • Fair business behavior and adoption of practices to prevent bribery and other causes of corruption.
  • The company absolutely repudiates the practice of any act of corruption, extortion, bribery, fraud or forgery, guiding its actions by values of integrity, honesty, transparency, ethics, fair negotiation and compliance with legal requirements, in accordance with OECD guidelines. DUNE BLEUE has created an anonymous reporting mechanism by the following email:;
  • Working hours and remuneration in accordance with current national legislation, respecting the defined minimum wage.
  • No forced labor, precarious work, or work in degrading conditions.
  • Workplace free from hostile and inhumane treatment, harassment or sexual abuse, physical coercion, or verbal abuse.
  • No discrimination in hiring, remuneration, access to training, promotion, termination, retirement, or overtime based on race, ethnicity or nationality, religion, gender, age, disability, marital status, pregnancy, sexual orientation, union membership, political affiliation, social origin, or any other condition.